We’re going to see Gigi Hadid in a new Reebok campaign. On her Instagram page, the 24-year old model posted a snap of her campaign showing off her amazing shape in the new active wear line.
Though the pictures show how perfect and slim Gigi’s body is, the message of the campaign is not to make “perfection” as their goal. In fact, their campaign aims to empower women by making them feel good and confident about themselves.
Along with this image, Gigi wrote: “Perfect” never exceeds expectation. It doesn’t allow us to reach our full potential. May we be confident and have love for who we are, but, in all that we are passionate about, may we always remember that Good is the enemy of GREAT. Don’t settle. I’m so honored to join a campaign that’s committed to pushing these boundaries for women. Thank you @reebokwomen for creating such an inspiring message of female empowerment – I’m so excited to be a part of it!
She then added the hashtags, #perfectnever and #bemorehuman.
Netizens were divided in their response to Gigi’s appearance in the campaign. Others questioned why Gigi was chosen to be the face of the campaign, even commenting “She doesn’t even look like she works out…they should have real athletes.”
Still, many appreciate Gigi’s sentiment over the campaign and were inspired by the message. One woman wrote: “Love this! I wish my daughter could walk in your shoes for just one day, so she could see the hard work and dedication it takes to do what you do. That it is not only about taking that perfect photo.”