Sean Combs, the Rapper-turned-Spirits Entrepreneur has just revealed the newest face of his Ciroc Vodka line. It’s no other than Victoria’s Secret Angel and Supermodel, Alessandra Ambrosio.
The Spirits Business confirmed that Ambrosio will be promoting Ciroc’s “On Arrival” campaign which aims to celebrate the biggest moments in life.
The VS Angel has already been the face of many big brand names in the fashion industry including Fendi, Dolce & Gabbana, Calvin Klein, and Ralph Lauren. Her Ciroc ads will be shot by the legendary photographer Mario Testino.
Spirits also shared that three new images will be released all throughout the year with some behind-the-scenes content as part of the campaign.
This isn’t the first time Diddy has teamed up with Testino and a famous face to market his signature vodka. Last year, he launched a limited edition bottle with Ben Stiller reprising the role of the fictional male model Derek Zoolander. Ciroc then released Derek Zoolander Blue Steel bottle in a modified blue hue inspired by Zoolander’s blue steel face.